Amazon is introducing boxes with a built-in play factor.
It's no secret that kids – and cats – like to play with cardboard boxes, sometimes more than with what's inside.Starting this week, some Amazon orders will be delivered in"more environmentally friendly" boxes that can be turned into a rocket, car or fort for your pet, a robot costume or a mini-golf windmill, the Seattle-based retail giant shared exclusively with USA TODAY.
The boxes are part of Amazon's"Less Packaging, More Smiles" program and include a call to action to recycle the boxes and a QR code that directs consumers toMoney tips and advice delivered right to your inbox. Sign up here "We know customers love to get creative and reuse their Amazon packaging in a number of ways – this inspired us to create these new packaging designs that give customers an easy way to learn how we’re making our packaging better," the company said in a statement.
Kim Houchens, Amazon's director of customer packaging experience, said the company has been making progress on reducing packaging waste since 2008.
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